Slogging through the muddied waters of customer reviews

Many online retailers, such as Amazon.com, have customer reviews as an integral part of their site’s functionality:  user buys something, tries it out, posts what they thought.  The aim of having customer reviews alongside the product descriptions is to provide real, honest feedback from real people to allow for better-informed buying decisions.  A side benefit … Read more

A game-changing bargain in primary education

Chances are excellent that you’ve heard of Khan Academy.  If you haven’t, here’s the gist:  One guy (Salman Khan) is a great tutor, and eventually gets so much business from friends and family that he starts posting YouTube videos on different topics using nothing but a screen capture program, a Bamboo tablet, and free drawing … Read more

What does your side business pay for?

My wife’s first historical fantasy book has seen a climb in sales over the past few months.  It’s quite a blessing to see this lifelong labor of love being well-received by her friends and other readers. The income from the book is getting steady enough and large enough that it’s becoming a fairly reliable expense … Read more