Michael Masterson, author of Automatic Wealth, Seven Years to Seven Figures, and most recently The Pledge, is very rich. (Selling books is only part of why he's very rich.)
In his latest book he writes about reading effectively for maximum return on investment. In each piece of reading, it pays to hunt for one good idea that will either make the time reading well spent, or will pay back the cost of the book, e-book, or seminar many times over.
It's one reason I enjoy reading bloggers like John Chow. His posts have given me more than one good idea, some of which I'm using now. My subscription to Gary North's site gives me several good ideas each week, and more in the forums.
You can get that one good idea just from reading an eBay auction. I was looking to buy a crock pot lid to replace the one that currently has only a wingnut for a handle. Looking at that auction gave me the idea of replacing the wingnut with a dresser knob. Works great now, and it only cost us about 20 minutes of searching for a screw that would fit the knobs we had.
The power of OGI. One Good Idea.
I've bought e-books costing $19 and up at various times. (The topic of one e-book I got for $19 was how to write an e-book! I'm using it now.) I've gotten several good ideas out of that one already, but I really need just one that brings in $100 or more to make the purchase of the e-book completely worthwhile. That's not difficult at all to do.
I've bought other e-books on sale. Just like in brick-and-mortar stores, information goes on sale, too. The best sales don't last long at all, but with those you can get your one good idea (or more) at a discount. I haven't bought anything yet that was complete junk. They've all had some merit.
Search for one good idea in each piece of reading, and then apply it.
When I saw all the bloggers writing about it, and saw all the great things that were being included in it, I went for it. That was a portion of my designated Cyber Monday funds. I feel like I couldn’t have gotten a better deals. I started last night and I’m so pumped to continue!
OGI has spawned some of the greatest changes in the world. You’ve probably already seen this page on Masterson’s site: http://www.michaelmasterson.net/readyfireaim6_zero-100in5years.html
Yet, it’s still a really good example for anyone looking to find their one good idea. Of course, at the core of everything is investment. We do things for money purposes, which is why capitalism works. Anyway, look forward to getting to know you through the blogs.